You see a gorgeous guy at a party.
You approach him and say, "I’m fantastic in bed."
That’s Direct Marketing.

You’re at a party with a bunch of friends and see a gorgeous guy.
One of your friends approaches him, points at you and says,"She’s fantastic in bed."
That’s Advertising.

You see a gorgeous guy at a party.  You approach him and get his telephone number. The next day you call and say,"Hi, I’m fantastic in bed."
That’s Telemarketing.

You’re at a party and see a gorgeous guy.
You get up and straighten your skirt, you walk up to him and pour him a drink. You open the door for him, pick up his wallet after he drops it, offer him a ride, and then say, "By the way, I’m fantastic in bed."
That’s Public Relations.

You’re at a party and see a gorgeous guy.  He walks up to you and says, "I hear you’re fantastic in bed."
That’s Brand Recognition.