If you’re going to advertise your computer operating system on TV, it’s a good idea if the software being displayed is current.  And not take a shortcut because you’ll think no one will ever notice.

Let’s take Miriam and Kevin, who have been flogging Windows 7 on Australian TV.

Now if we zoom in on the Outlook email clients, Miriam has unread emails from September 2007, and Kevin from February 2009.  Emails from Microsoft people.  I expect the Microsoft Australia have used “demo” accounts.

Conclusion: Microsoft Australia couldn’t be bothered going to the effort to have current emails.

The proof: Microsoft America DID take the effort with the equivalent US ads:

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