If you’re going to advertise your computer operating system on TV, it’s a good idea if the software being displayed is current. And not take a shortcut because you’ll think no one will ever notice.
Let’s take Miriam and Kevin, who have been flogging Windows 7 on Australian TV.
Now if we zoom in on the Outlook email clients, Miriam has unread emails from September 2007, and Kevin from February 2009. Emails from Microsoft people. I expect the Microsoft Australia have used “demo” accounts.
Conclusion: Microsoft Australia couldn’t be bothered going to the effort to have current emails.
The proof: Microsoft America DID take the effort with the equivalent US ads: