I’m currently doing another deployment of Acrobat Reader, this time with VBScript.  I wrote about using Visual Basic to do that here.

Function CheckForPro
    ' returns TRUE if Acrobat Pro found OR we're not able to read registry key

    Dim strHost,sAddRemTmp,iRegRC,objFCReg,strAddRemValue,arrSubKeys,strSubKey
    Const strBaseKey = "Software\Microsoft\Windows\CurrentVersion\Uninstall\"   
    Const HKEY_LOCAL_MACHINE = &H80000002   

    strHost = "."
    sAddRemTmp = ""
    iRegRC = 0
    CheckForPro = False
    Set objFCReg = GetObject("winmgmts://" & strHost & "/root/default:StdRegProv")

    iRegRC = objFCReg.EnumKey (HKEY_LOCAL_MACHINE, strBaseKey, arrSubKeys)
    If iRegRC <> 0 Then
        CheckForPro = True
        Exit Function
    End If
    For Each strSubKey In arrSubKeys
           intAddRemRet = objFCReg.GetStringValue(HKEY_LOCAL_MACHINE, strBaseKey & strSubKey, "DisplayName", strAddRemValue)
           If intAddRemRet = 0 Then
            If InStr(lcase(strAddRemValue),"acrobat") <> 0 Then
                If InStr(lcase(strAddRemValue),"pro") <> 0 Then
                    CheckForPro = True
                    Exit Function
                End If
            End If
           End If
       Next

    CheckForPro = False

End Function

Update 11 DEC 2013:
A clever co-worker also points out that if you have a “acrobat.exe” somewhere in Acrobat Program Files directory, then this means you have a Acrobat Pro installation.