Must remember not to have a mouthful of coffee while reading one of Phil Factor’s blog posts:

The Diary of a Microsoft Marketing Man

I woke up, in a ‘one stop’ process requiring a subtle paradigm shift. I was in my bed at home, a complete integrated platform. The Sun™ was streaming through the Windows™. The world outside seemed people-ready. To drive decisions on getting out of bed, I enumerated multiple insightful, timely reasons for aligning with domestic goals in a familiar and powerful way.

On reaching the kitchen, I achieved unparalleled connectivity in the kettle by plugging it in, and leveraged the capabilities of the toaster by switching it on in real time. Today, I felt I had a flexible and connected infrastructure around me. I empowered the agile and adaptive cat at every level by opening the cat-flap
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